Paid Media Strategist

About the role

SUPERCINEMA is looking for a Paid Media Strategist to lead the paid and organic social growth of its pre‑launch brand. You will shape high‑level strategy across Instagram, TikTok and other platforms, building an engaged community of cinephiles while advising on creative, targeting and paid media campaigns.

Key responsibilities

• Develop audience growth strategies for Instagram, TikTok and relevant platforms.
• Define content themes and positioning to create a standout social brand.
• Advise on Reels and short‑form video content strategy.
• Recommend community‑building and audience‑engagement approaches.
• Provide high‑level paid media recommendations for Meta and other platforms.
• Guide audience targeting, growth opportunities and performance optimisation.
• Translate strategic recommendations into actionable insights for the client.

Required profile

• Proven experience growing creator accounts or media brands on Instagram, TikTok and Meta.
• Strong understanding of Reels, short‑form video and social content strategy.
• Experience with audience targeting, segmentation and paid media strategy.
• Familiarity with entertainment, film or creator‑focused campaigns (preferred).
• Ability to work independently in a freelance capacity, providing strategic guidance rather than day‑to‑day execution.
• Excellent communication and presentation skills.

Required skills

• Meta (Facebook) Ads platform
• TikTok Ads platform
• Instagram Ads platform
• Audience targeting and segmentation