Paid Media Specialist

About the role

The Paid Media Specialist will join the Marketing Operations team in Chicago to plan, execute, and report on paid media campaigns. You will work across the full campaign lifecycle, from brief to creative development, launch, and performance analysis, ensuring campaigns meet strategic goals.

Key responsibilities

• Support media planning and channel strategy to determine optimal campaign placements.
• Manage campaign logistics from brief through creative production to launch, coordinating with Creative, Performance, and external agencies.
• Operate Google Marketing Platform tools (DV360, CM360, Floodlights) for setup, tracking, and delivery.
• Collaborate with agencies on ad trafficking, confirming specifications, timing, and setup.
• Write and refine paid search advertising copy.
• Maintain campaign timelines and day‑to‑day logistics to ensure on‑schedule launches.
• Manage relationships with external agencies for smooth campaign execution.
• Leverage AI tools to improve efficiency and streamline processes.

Required profile

• 3+ years of experience in paid media.
• Proven experience with media planning and channel strategy.
• Hands‑on experience trafficking ads and writing paid search copy.
• Experience managing campaign timelines, logistics, and agency relationships.
• Comfort using AI tools to drive efficiencies.

Required skills

• DV360 (Display & Video 360)
• CM360 (Campaign Manager 360)
• Floodlights tracking
• Google Tag Manager
• AI‑driven workflow tools

What we offer

• Discretionary performance bonus of 8‑12% of base salary.
• Salary range $75,000‑$110,000 per year.