Marketing Manager – Integrated Demand Generation

About the role

The Marketing Manager will own integrated demand‑generation and lifecycle programs for a technology product, turning market positioning into multi‑channel campaigns that drive qualified pipeline, activation, and retention. You will work closely with product marketing, sales, design, and revenue operations to guide prospects through the funnel and improve conversion at each stage.

Key responsibilities

• Plan and launch multi‑channel campaigns using HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, email, webinars, and organic content.
• Create campaign briefs, audience segments, messaging, landing pages, nurture journeys, and launch calendars aligned with measurable business goals.
• Manage performance reporting in GA4, Salesforce, HubSpot or similar tools; track CAC, CPL, conversion rates, sourced pipeline, and influenced revenue.
• Run A/B tests on email subject lines, ad creative, landing‑page copy, calls‑to‑action, and audience targeting.
• Develop SEO and content programs with Google Search Console, Ahrefs, or Semrush to increase qualified organic traffic.
• Partner with sales and revenue operations to define lead‑scoring rules, improve MQL‑to‑opportunity conversion, and maintain clean campaign attribution.
• Oversee agency and vendor relationships, campaign budgets, and quarterly performance reviews while providing recommendations to marketing leadership.

Required profile

• 3‑6 years of experience in B2B or B2C technology marketing, with ownership of demand generation or integrated campaigns.
• Hands‑on experience with marketing automation, CRM, analytics, and advertising platforms.
• Proven ability to build and optimise campaigns that contribute to pipeline, product adoption, revenue, or customer retention.
• Strong knowledge of email marketing, paid acquisition, SEO/SEM, content strategy, lifecycle marketing, and conversion‑rate optimisation.
• Bachelor’s degree in marketing, communications, business or related field, or equivalent practical experience.

Required skills

• HubSpot or Marketo
• Google Ads
• LinkedIn Campaign Manager
• GA4 (Google Analytics 4)
• Salesforce
• Google Search Console
• Ahrefs
• Semrush
• SQL (basic familiarity)
• Looker or Tableau