Marketing Manager, In-Store Activation

About the role

Join the LEGO® Group as the Marketing Manager, US B2B In‑store Strategy & Activation. You will bridge brand storytelling and purchase decisions by turning shopper insights into compelling retail experiences for our largest retail partners.

Key responsibilities

• Develop insights‑led in‑store initiatives for top‑tier US B2B retail partners.
• Drive the marketing vision for new store formats, remodels, and expansions while ensuring brand consistency.
• Own the end‑to‑end process from concept to shelf, including design, execution, and daily operations of permanent and semi‑permanent displays.
• Manage total project budgets, provide accurate forecasts, and analyze performance metrics.
• Collaborate with sales, product marketing, and creative teams to secure agreement and measure value of tailored programs.
• Oversee vendor relationships for manufacturing and installation of marketing assets, ensuring critical launch timelines are met.

Required profile

• Proven experience in Retail Marketing, Shopper Marketing, or Visual Merchandising, ideally within a retail or CPG environment.
• Ability to translate complex consumer and shopper data into actionable in‑store tactics.
• Experience managing large‑scale budgets and physical retail rollouts across hundreds of doors.
• Strong presentation skills with the ability to sell creative concepts to senior retail buyers and internal executives.
• Commitment to purposeful, ethical marketing aligned with LEGO Group’s values.

Required skills

What we offer

• Hybrid working model – three days in the office.
• Competitive salary range of $107,885 – $161,827 per year.
• No relocation budget.