Marketing Manager - Festivals

About the role

AEG is seeking a Marketing Manager to lead all marketing initiatives for its festival portfolio. You will collaborate with artist management, radio/TV partners, and internal marketing teams to craft and execute targeted campaigns that drive ticket sales and audience engagement.

Key responsibilities

• Develop and execute comprehensive marketing and promotional plans for each festival.
• Coordinate with festival directors, talent buyers, and the marketing director to allocate and track marketing spend.
• Manage advertising budgets, book media placements, and prepare settlement reports.
• Oversee social‑media accounts for each event, creating engaging content and ad copy tailored to specific demographics.
• Monitor show performance, adjust strategies in response to market changes, and report results.
• Supervise publicity efforts, arrange press interviews, and secure artist participation in promotions.
• Pitch and negotiate promotions, radio spots, giveaways, and contracts with media outlets.
• Identify additional marketing opportunities to boost ticket sales and stay current with industry trends.

Required profile

• Proven experience in event or festival marketing.
• Strong understanding of budgeting, media buying, and performance analytics.
• Excellent collaboration skills with cross‑functional teams and external partners.
• Ability to adapt quickly to changing market conditions.

Required skills

• Marketing campaign development
• Budget management
• Social media oversight
• Advertising and media planning
• Public relations coordination