Marketing Director

About the role

Sangoma, a global leader in unified communications and cloud‑based contact‑center solutions, is looking for an experienced Marketing Director to drive demand generation, partner acquisition, and brand elevation across SMB and mid‑market segments. In this senior leadership position you will shape integrated growth strategies, oversee marketing operations, and collaborate closely with Sales, Product, Customer Success, and Executive teams.

Key responsibilities

• Design and execute multi‑channel growth marketing programs including paid media, email, SEO, content, and website optimization to generate qualified leads and revenue.
• Develop partner‑led acquisition strategies, delivering pipeline opportunities to channel partners while supporting retention and upsell.
• Manage marketing technology stack, lead routing, campaign attribution, and full‑funnel KPI reporting in partnership with CRM and Revenue Operations.
• Lead public relations, analyst relations, thought‑leadership, and corporate communications to strengthen brand awareness.
• Plan and execute corporate events, trade shows, webinars, and partner conferences, managing budgets and vendor relationships.
• Build cross‑functional alignment with Sales, Product, Engineering, Design, and Executive leadership to ensure cohesive go‑to‑market execution.
• Mentor and develop a high‑performing marketing team and oversee external agencies.

Required profile

• Proven track record in senior marketing leadership roles, preferably within technology or SaaS environments.
• Strong analytical mindset with ability to translate data into actionable growth strategies.
• Excellent communication and stakeholder‑management skills across multiple business functions.
• Demonstrated ability to lead and inspire teams, manage budgets, and drive results in fast‑paced settings.

Required skills

• Marketing automation platforms
• CRM systems
• Data analytics
• SEO
• Paid media
• Email marketing
• Content marketing
• Website optimization