Marketing & CRM Manager (Assistant/Manager)

About the role

The Manager, Marketing & CRM leads the execution of integrated, data‑driven go‑to‑market strategies across the full customer lifecycle. This role blends brand storytelling with client engagement to deliver seamless 360° activations from product launch through post‑campaign retention, strengthening brand equity and driving commercial performance.

Key responsibilities

• Lead the planning and execution of 360° go‑to‑market campaigns for product launches, collections and strategic initiatives, ensuring alignment of brand narrative, client targeting and post‑campaign engagement.
• Partner with PR/Communications, Media, Visual Merchandising, CRM, Education, Sales, Retail and E‑commerce teams to deliver cohesive, insight‑driven activations across all channels.
• Adapt global strategies to local market dynamics while preserving brand integrity, supporting innovations, re‑innovations and regional programs.
• Develop and execute client engagement strategies that drive acquisition, retention, loyalty and customer lifetime value, leveraging segmentation, CRM analytics and performance insights.
• Integrate CRM initiatives into marketing activations to provide a seamless, personalized client experience.
• Support sales and marketing planning cycles, including forecasting for new launches and core business, and manage launch support assets such as testers, samples and promotional collateral.
• Monitor competitive landscape, market trends and customer behavior to identify growth opportunities and inform continuous optimization.

Required profile

Required skills