Manager, Paid Social

About the role

Starcom, a standalone media agency, is hiring a Manager, Paid Social in Chicago. The role is the day-to-day steward of paid social campaign development, activation and innovation, working closely with media strategy and client teams to turn marketing goals into performance-driven campaigns. It also involves leading and developing a team of Analysts and Senior Analysts.

Key responsibilities

• Manage the workflow of paid social campaigns, including proposals, activation, maintenance and post-buy recaps
• Partner with Investment, Strategy and Activation teams to respond to client briefs and deliver new solutions
• Train, mentor and coach Analysts and Senior Analysts
• Compile data across social platforms and deliver weekly and monthly performance reports with optimization recommendations
• Monitor trends in ad formats and technologies and turn them into client-ready recommendations
• Define KPIs, measurement frameworks and optimization roadmaps, and lead performance reviews
• Create client and stakeholder presentations and share knowledge across the team
• Advocate for paid social by educating clients, partners and internal teams

Required profile

• Bachelor's degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics or sociology
• 3+ years of paid media experience, with 1+ years managing campaigns on Facebook and Instagram and TikTok required
• Solid understanding of media planning, targeting, budgeting, pacing and measurement
• Prior people management or leadership experience preferred

Required skills

• Strong analytical skills and proficiency in Microsoft Office, with intermediate to advanced Excel
• Experience with API-based and/or self-serve tools strongly preferred

What we offer

• Salary range of USD 75,050 to 107,835 annually
• Medical, dental, vision, disability, 401k and paid time off for U.S. employees
• Tuition assistance, flexible working arrangements and a work-from-anywhere program
• Wellness and family care support, matching gifts and Business Resource Groups