Manager, Media Planning

About the role

The Manager, Media Planning will lead the development, execution, optimization, and measurement of integrated media campaigns for Mastercard’s U.S. business. Reporting to the Media Director, you will collaborate with internal marketing teams, agency partners, analytics, and platform providers to deliver high‑impact campaigns.

Key responsibilities

• Plan and execute integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
• Coordinate timelines, deliverables and approvals with internal and external partners.
• Serve as the primary contact for media agency partners, reviewing plans and performance reports.
• Develop measurement plans, monitor KPIs and prepare executive‑ready performance summaries.
• Partner with Consumer Marketing, Analytics, Finance, Procurement and Creative teams to ensure alignment across initiatives.
• Maintain campaign documentation, media calendars, budgets and invoice reconciliation.
• Stay current on media trends and evaluate new platform opportunities.

Required profile

• Bachelor’s degree.
• Relevant experience in media planning with a track record of campaign execution and strategy development.
• Broad knowledge of TV, OTT, online video, radio, outdoor and all digital media channels.
• Demonstrated ability to manage agency relationships and cross‑functional projects.

Required skills

What we offer

• Opportunity to work on high‑profile brand initiatives within a global payments leader.
• Collaborative environment with access to cutting‑edge media technologies.