Manager, B2B Customer Insights

About the role

Lead the B2B Customer Insights Center of Excellence at 3M, designing and delivering research that informs how the company understands its business customers, from needs and journeys to brand, pricing, and experience.

Key responsibilities

• Design and own complex quantitative surveys end‑to‑end, including questionnaire development, programming QA, field diagnostics and coaching.
• Lead qualitative research with B2B buyers and specifiers, creating interview guides, moderating sessions and building storylines with commercial implications.
• Develop sampling and field strategies for hard‑to‑reach B2B audiences, documenting bias, non‑response and interpretation impacts.
• Translate business questions into executive‑ready recommendations, integrating survey, interview, CX and secondary data.
• Manage full project delivery: scope, budget, timelines, vendor relationships and quality gates.
• Partner with internal stakeholders to align research outputs with business KPIs and drive actions.
• Build CoE research capability by creating reusable kits, providing feedback to analysts and establishing quality standards.
• Collaborate with Marketing Sciences on analysis plans, weighting, segmentation and driver analysis.

Required profile

• Bachelor’s degree in marketing research, business or social science (master’s preferred).
• At least 7 years of experience in market research, customer insights or voice‑of‑customer roles.
• Proven expertise designing quantitative surveys for industrial or low‑incidence audiences.
• Extensive experience leading qualitative research with B2B buyers, specifiers or technical decision‑makers.
• Ability to present findings to senior stakeholders and influence commercial decisions.

Required skills

• Working knowledge of CX and feedback platforms such as Qualtrics, Medallia and Sprinklr.
• Experience with survey programming tools.