Leasing Professional – The Hayward on Mass Ave

About the role

The Leasing Professional will coordinate marketing, leasing, and renewal strategies for The Hayward on Mass Ave community, driving occupancy, revenue, and resident retention.

Key responsibilities

• Greet and qualify prospects, conduct tours, show apartments, process applications, credit and background checks, and prepare lease and move‑in packages.
• Inspect apartments before move‑in, ensure they are ready, and coordinate any needed maintenance.
• Monitor market and competitor conditions, develop short‑ and long‑term marketing plans, and manage concessions and specials to boost occupancy.
• Design and execute marketing activities, including resident referral programs, employer outreach, and internet marketing tools such as Craigslist and Facebook.
• Utilize on‑site property management software (OneSite, Yardi) to track availability, record traffic, manage resident and prospect data, and capture demographic information.

Required profile

• Ability to perform all sales and leasing activities to meet revenue and occupancy goals.
• Capability to inspect and prepare apartments for resident move‑in.
• Knowledge of current market conditions and ability to develop marketing plans.
• Experience managing resident referral and employer outreach programs.

Required skills

• OneSite property management software
• Yardi property management software
• Craigslist internet marketing
• Facebook internet marketing