Leasing Professional – LANA at Lake Norman

About the role

The Leasing Professional will coordinate marketing, leasing, and renewal strategies for the LANA at Lake Norman community. The role focuses on achieving occupancy, revenue, and resident retention goals through proactive leasing activities and resident satisfaction initiatives.

Key responsibilities

• Perform all sales and leasing activities, including greeting prospects, qualifying leads, conducting tours, processing applications, credit and background checks, and preparing lease packages.
• Inspect apartments before move‑in, ensure they are ready, and coordinate any outstanding maintenance items.
• Monitor market and competitor conditions, develop short‑ and long‑term marketing plans, and apply community policies on concessions and specials.
• Design and execute marketing initiatives such as resident referral programs, employer outreach, and online advertising using platforms like Craigslist, Facebook, and email.
• Utilize on‑site property management software (OneSite, Yardi, etc.) to track availability, record traffic, manage prospect data, and capture demographic information.

Required profile

• Availability to work Monday‑Friday with rotating weekends.

Required skills

• OneSite property management software
• Yardi property management software
• Craigslist online advertising
• Facebook marketing
• Email marketing tools