Key Account Manager – On Premise

About the role

The Key Account Manager – On Premise will drive volume, share and profit growth across multi‑unit accounts. You will act as the primary liaison between breakthru and buyers, ensuring brand visibility and executing promotional initiatives.

Key responsibilities

• Maintain and grow key accounts by communicating marketing plans and presenting new products.
• Develop annual account plans aligned with brand and consumer strategies.
• Educate account staff through training seminars and business insights.
• Manage promotional spend, evaluate performance, and implement corrective actions.
• Prepare account‑specific presentations, set volume, profit, distribution, and merchandising goals.
• Gather and share competitive market information and pricing data.
• Coordinate supplier surveys, route planning, and follow‑up activities.
• Create and deploy point‑of‑sale materials, including signage and wine/cocktail lists.
• Support event‑marketing initiatives to maximize brand visibility.

Required profile

• Proven experience managing multi‑unit accounts in a sales environment.
• Strong relationship‑building skills with buyers and influencers.
• Ability to analyze promotional performance and adjust strategies.
• Excellent communication and presentation abilities.

Required skills

• Account planning and management.
• Promotional budgeting and analysis.
• Competitive market research.
• Point‑of‑sale material creation.