Key Account Manager – Business Development

About the role

We are seeking a results‑driven Key Account Manager to lead business development initiatives for multi‑unit accounts in the Denver market. You will partner with internal teams and external buyers to grow volume, share, and profitability across our brand portfolio.

Key responsibilities

• Maintain and grow key accounts by communicating marketing plans, presenting new products, and executing promotional events.
• Develop annual account plans that align brand and consumer strategies with business goals.
• Educate account staff on priority brands through training seminars and category insights.
• Manage and evaluate promotional spend, implementing corrective actions as needed.
• Prepare account‑specific presentations and set targets for volume, profit, distribution, and merchandising.
• Gather and share competitive market information and pricing data.
• Coordinate supplier surveys, route planning, and follow‑up activities.
• Create and deploy point‑of‑sale materials, including signage and wine/cocktail lists, using BBG Digital capabilities.
• Support event‑marketing initiatives to maximize brand visibility.

Required profile

• Proven experience managing multi‑unit accounts and influencing purchasing decisions.
• Strong relationship‑building skills with buyers, retailers, and internal stakeholders.
• Ability to develop and execute strategic account plans.
• Solid understanding of pricing, competitive analysis, and promotional effectiveness.

Required skills