Head of Sales – North America (Remote optional)

About the role

Gen3 Marketing is looking for a Head of Sales for North America who will report directly to the CEO. The role combines strategic leadership of the commercial team with hands‑on execution of high‑value deals, ensuring consistent achievement of new‑business and total‑sales targets.

Key responsibilities

• Directly manage, coach and develop BDRs, closers and sales‑ops staff, setting clear activity, pipeline and quota goals.
• Run structured deal‑strategy reviews, support late‑stage negotiations, and improve win rates through rigorous qualification and positioning.
• Own the weekly sales cadence, pipeline inspection, forecasting and KPI reporting (pipeline coverage, conversion rates, cycle time, win rate, outbound activity).
• Maintain high‑integrity CRM data in HubSpot, ensuring accurate stage management and activity logging.
• Refine the Ideal Customer Profile and targeting approach with the Chief Customer Officer and Marketing.
• Develop and iterate outbound and closing playbooks, proposal and SOW discipline, and standardize handoffs to reduce churn.
• Partner with Marketing (dotted‑line) to align campaigns, provide lead‑quality feedback and coordinate with Finance and Operations on targets and capacity.

Required profile

• 8+ years of progressive experience in technology, advertising or media sales, with a strong business‑development track record.
• Demonstrated success managing short‑ and long‑cycle sales processes across a broad client base.
• Experience in performance‑marketing environments is preferred.
• Proven ability to lead and develop high‑performing sales teams.

Required skills

• HubSpot CRM