Growth Marketing Manager – Campaigns

About the role

Samba, a media intelligence company, is seeking a B2B Growth Marketing Manager to own the end‑to‑end creation and execution of multi‑channel campaigns. You will drive the full‑funnel process, from calendar planning to measurement, ensuring every qualified lead is engaged.

Key responsibilities

• Design, launch and optimise quarterly B2B campaigns across digital ads, content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks and surveys.
• Build and maintain a campaign calendar aligned with business pipeline targets and reverse‑engineer plans to meet them.
• Collaborate with content, product and event marketing teams to incorporate upcoming launches and moments into campaign strategy.
• Prioritise signals, filter noise and make data‑driven decisions in partnership with sales, product marketing and leadership.
• Enable sales teams with campaign assets, provide follow‑up guidance and gather feedback through embedded sales interactions and Gong call analysis.
• Extract and analyse data from Salesforce and HubSpot to build target lists, identify buyer patterns and uncover funnel gaps.

Required profile

• Proven experience running B2B growth campaigns at high velocity using a similar tech stack.
• Strong understanding of the B2B sales cycle, buyer personas and pipeline metrics.
• Ability to collaborate across multiple functions and translate insights into actionable campaigns.

Required skills

• HubSpot
• Demandbase
• Clay
• Salesforce (including SFDC campaign attribution)