Growth Marketing Manager – Campaigns

About the role

Samba, a media intelligence company, is seeking a B2B Growth Marketing Manager to own end‑to‑end campaign creation and execution across the full funnel. You will drive high‑velocity, multi‑channel campaigns that generate qualified leads and support the company’s growth targets.

Key responsibilities

• Design, launch, and manage quarterly B2B campaigns across digital ads, content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks, surveys, and new channels.
• Build and maintain a campaign calendar aligned with business goals and pipeline targets.
• Collaborate with content, product, and event marketing teams to integrate launches, content, and market moments into campaign plans.
• Prioritize signals, filter noise, and make data‑driven decisions on campaign focus.
• Enable sales teams with campaign assets, provide follow‑up guidance, and embed with sales to gather feedback.
• Parse Salesforce and HubSpot data to build target lists, analyze buyer patterns, and identify funnel gaps.

Required profile

• Proven experience running B2B growth campaigns on HubSpot, Demandbase, Clay, and Salesforce.
• Strong understanding of the B2B sales cycle, lead qualification, and pipeline generation.
• Ability to work cross‑functionally with sales, product, and leadership.

Required skills

• HubSpot
• Demandbase
• Clay
• Salesforce (SFDC campaign attribution)