General Manager - University of Delaware

About the role

Learfield is seeking a driven and collaborative General Manager to lead its Sports Properties at the University of Delaware and act as the primary Learfield liaison to the university's Athletics Department. The role oversees the athletics multimedia rights agreement and the corporate partner platform, supports sales efforts and helps build a long-term partnership between Learfield and the university.

Key responsibilities

• Serve as the primary liaison between Learfield and the Athletics Department, Athletic Director and key staff.
• Manage the execution of the multimedia rights agreement in line with the university's mission, values and branding standards.
• Lead the property team, which may include sales and/or activation staff, through direction, coaching and performance support.
• Achieve individual and team revenue goals by selling integrated sponsorship packages across traditional, digital, social and experiential platforms.
• Build relationships with university contacts, sponsors and other stakeholders.
• Work with regional and corporate teams such as research, marketing, digital and legal to ensure smooth operations and client satisfaction.
• Develop and manage annual budgets, business plans and forecasts.
• Represent Learfield in key meetings, campus initiatives and local events.
• Foster an inclusive, team-first culture and maintain strong relationships with university partners and internal stakeholders.

Required profile

• 6+ years of experience in sponsorship sales, sports marketing or a related B2B role, with measurable success.
• Some experience managing others and a desire to grow as a team leader.
• Preferred: experience in or around collegiate athletics or higher education, and a bachelor's degree.

Required skills

• Solid understanding of sponsorship strategy, marketing channels (traditional and digital) and activation.
• Effective communication, relationship building and presentation skills.
• Ability to collaborate across teams and with external partners, and to handle multiple priorities and deadlines.

What we offer

• Medical, dental, vision, health savings account, life insurance and other insurance plans.
• Paid time off of at least 10 days per year, including parental leave, and 20 paid holidays.
• 401(k) with match and short/long term disability coverage.