E-commerce & Digital Marketer

About the role

We are looking for a strategic, organized, and detail‑oriented E‑commerce & Digital Marketer to drive online growth and strengthen our digital presence. You will manage the day‑to‑day operations of our e‑commerce site while executing marketing campaigns that increase traffic, conversion, and revenue.

Key responsibilities

• Manage and optimise the e‑commerce website, including product merchandising, promotions, content, subscriptions and overall site experience.
• Support Koala Eco’s AI‑powered shopping and product discovery strategy.
• Execute digital marketing across email, SMS, paid media and other key channels.
• Lead product launches, seasonal campaigns, promotions and ongoing merchandising initiatives.
• Design and manage customer lifecycle journeys: automated flows, segmentation, A/B testing, retention and LTV optimisation.
• Collaborate with creative, social, influencer and brand teams to ensure a cohesive digital customer experience.
• Monitor e‑commerce performance, maintain reporting dashboards, analyse KPIs and identify opportunities to improve conversion and revenue.
• Stay current on e‑commerce and digital marketing trends, tools and best practices.

Required profile

• 3–5+ years of experience in e‑commerce and/or digital marketing, preferably within consumer, beauty, wellness or CPG brands.
• Strong analytical and project‑management skills with a customer‑first mindset.
• Experience with Shopify and digital marketing platforms.

Required skills

• Shopify (including Shopify Plus)
• Subscription platforms
• Referral or loyalty platforms
• Klaviyo
• Google Analytics 4 (GA4)
• Triple Whale
• Conversion Rate Optimisation (CRO)