Director, US Breakfast Marketing & Menu Strategy

About the role

The Director, US Breakfast Marketing & Menu Strategy will shape the long‑term vision and day‑to‑day execution of McDonald’s breakfast portfolio in the United States. Reporting to the Sr. Director of Marketing & Menu Strategy, this leader will drive growth through strategic planning, innovation cadence, and cross‑functional collaboration.

Key responsibilities

• Develop and own the 3‑year strategic roadmap for the breakfast daypart, defining growth opportunities across occasions, audiences and menu platforms.
• Lead the annual planning process, creating on‑ and off‑calendar initiatives that meet business targets.
• Manage the Annual Business Review, integrating consumer insights, “jobs to be done” and performance metrics.
• Oversee a team of three, setting priorities and ensuring execution of core extensions, limited‑time offers and new platform launches.
• Partner with Strategy & Insights, Culinary, Operations, Supply Chain and Finance to deliver an integrated, executable plan.
• Monitor and drive business performance, adjusting tactics to achieve sustainable growth.

Required profile

• Proven senior leadership experience in marketing, menu strategy or related fields within the food‑service industry.
• Strong track record of developing multi‑year strategic plans and delivering measurable growth.
• Excellent collaboration skills with cross‑functional teams such as culinary, operations and finance.
• Ability to translate consumer insights into actionable product and marketing initiatives.
• Experience managing small teams and driving execution in a fast‑paced environment.

Required skills

What we offer

• Comprehensive benefits package including sabbatical program and tuition assistance.
• Flexible work arrangements to support work‑life balance.
• Opportunity to influence a global brand and shape a key growth driver.