Director, Sponsorship Consulting

About the role

MKTG Sports & Entertainment, part of the dentsu Sports International network, is looking for a strategic, client-focused Director, Sponsorship Consulting to lead one of its largest and most high-profile NFL sponsorship portfolios. Based in the Cincinnati, Ohio office and reporting to the VP, Sponsorship Consulting, the Director helps clients maximize the value of their sponsorship investments through strategic planning, partnership activation and performance optimization.

Key responsibilities

• Develop and execute sponsorship strategies, activation plans and account growth initiatives for key client partnerships across NFL properties.
• Serve as the primary strategic advisor and day-to-day client contact, advising on partnership investments, activation performance and business objectives.
• Drive annual planning cycles, rights evaluations, measurement frameworks and optimization recommendations.
• Cultivate relationships with NFL teams, league stakeholders, rightsholders, talent representatives, vendors and agency partners.
• Oversee integrated sponsorship programs covering experiential, content, social, talent, hospitality, promotional and digital activations.
• Partner with internal teams on flawless program delivery, budget stewardship and client alignment.
• Mentor junior team members and support business development through pitch development and strategic recommendations.

Required profile

• 6+ years of experience in sponsorship consulting, partnership marketing, sports marketing or a related field.
• 4+ years of direct NFL sponsorship consulting, partnership marketing or sponsorship management experience, preferably in an agency environment.
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
• Bachelor's degree in Marketing, Communications, Sports Management, Business or a related field.
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning and partnership measurement.
• Prior experience leading teams, mentoring colleagues and contributing to talent development.

Required skills

• Sponsorship strategy and partnership marketing
• Client relationship management
• Team leadership and development
• Strategic planning and problem solving
• Project and budget management

What we offer

• Annual salary range of $82,500-$103,000, with eligibility for discretionary incentive compensation.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.
• Travel is expected for client meetings, activations, league events and planning sessions.