Director, Social Media Advertising & Analytics

About the role

The ASPCA is seeking a strategic, data-driven leader to oversee its paid social media and analytics capabilities. The Director designs and scales paid social programs that grow awareness, drive engagement and maximize conversions, and sets up a measurement framework to turn campaign data into decisions across the organization. Reporting to the Senior Director, Social Media and Online Influencer Engagement Strategy, the role partners with External Communications, Marketing, Development and Program teams, manages and mentors a Manager, Social Media Advertising Strategist and oversees budget allocation. It is a hybrid position with one day per week on-site at the 8th Avenue office in New York City, with up to 10% travel per year.

Key responsibilities

• Design, run and scale paid social campaigns on Meta, LinkedIn, TikTok and X, and manage the paid social agency, reviewing deliverables and performance.
• Set up measurement frameworks, define KPIs and turn performance data into reports and recommendations for stakeholders.
• Mentor the Manager, Social Media Advertising Strategy, and hold regular feedback and performance review conversations.
• Align paid media with audience growth and marketing goals, and act as an internal subject matter expert on paid social and performance analytics.
• Manage paid social budgets, monitor spend and pacing, forecast performance and recommend investment levels.
• Run A/B tests and experimentation on creative, messaging and audience targeting, and optimize user journeys.
• Evaluate and implement new technologies, ensure compliance with data privacy and platform policies, and set governance for campaign execution and reporting.

Required profile

• Strategic and operational knowledge of paid social advertising across major platforms.
• Proven track record of managing and optimizing multi-channel paid campaigns with measurable impact on engagement, leads and conversions.
• Experience managing budgets and improving performance through testing and optimization.
• Familiarity with marketing technology platforms and analytics tools.

Required skills

• Paid social advertising on Meta, TikTok, LinkedIn and X
• Analytics, measurement and data storytelling
• A/B testing and experimentation

What we offer

• Target hiring salary of $125,000 - $133,000, depending on qualifications and experience.
• Health coverage, employer-paid dental and optional vision, flexible time off and paid parental leave.
• 401(k) with employer matching up to 4%, plus an additional 4% contribution each year.
• Professional development, internal mobility and field support opportunities.