Director of Demand Generation (Remote, US)

About the role

Seamless is seeking a Director of Demand Generation to own and scale the engine that drives pipeline growth. This senior strategist will lead a high‑performing team across SEO, content, and agency partners, aligning closely with the Revenue team to deliver integrated campaigns from first touch to close.

Key responsibilities

• Define and execute full‑funnel demand generation strategy across paid, lifecycle, and content channels.
• Design and optimize the lead journey, ensuring seamless lead routing and high‑quality MQLs.
• Manage segmentation, lead scoring, and behavioral automation using tools such as Customer.io and Salesforce.
• Own data‑driven CRO initiatives, monitoring CAC, ROAS, CPL and testing landing pages, ad creative, and email flows.
• Collaborate with agency partners, pushing for measurable results and eliminating fluff.

Required profile

• 5+ years of growth or performance marketing experience in B2B SaaS.
• Proven track record of aligning marketing programs with sales to generate qualified pipeline.
• Strong analytical mindset, comfortable living in data and making decisions based on test results.
• Experience managing and motivating cross‑functional teams and external agencies.

Required skills

• Customer.io
• Salesforce
• Segment
• Amplitude