Director, New Business

About the role

This senior leadership position drives national net‑new revenue growth across the K‑12 education market. Reporting to the VP of Sales, you will shape and execute the strategy for acquiring new school district customers while leading a distributed team of Sales Managers and New Business professionals.

Key responsibilities

• Lead, coach, and scale a national team responsible for net‑new district acquisition and revenue growth.
• Define and execute go‑to‑market strategies for foundation, mid‑market, and enterprise school districts.
• Build a high‑performance sales culture focused on accountability, coaching excellence, and consistent execution.
• Oversee pipeline generation, deal progression, and forecast accuracy.
• Partner with Marketing, Product, Customer Success, and Revenue Operations to align strategy and execution.
• Develop scalable sales processes, operating rhythms, and performance‑management frameworks.
• Represent the organization through customer engagement, executive relationships, and industry events.

Required profile

• Proven experience leading and scaling geographically distributed sales organizations in high‑growth environments.
• Strong track record of driving net‑new revenue and managing both transactional and complex enterprise sales motions.
• Demonstrated ability to develop sales leaders, not just individual contributors.
• Analytical mindset with data‑driven decision‑making for forecasting and performance management.
• Experience building repeatable sales processes and improving operational rigor.
• Excellent executive communication, leadership, and stakeholder‑management skills.
• Willingness to travel nationally for client engagement and market presence.
• Experience in K‑12 education, public sector, or government sales is strongly preferred.

Required skills

What we offer

• Competitive total compensation package with base salary and variable pay, typical annual earnings between $285,000 and $325,000.
• Comprehensive health benefits and additional employee perks.