Director, Customer Lifecycle Marketing Strategy (Remote)

About the role

Merkle, a performance marketing agency of Dentsu, is hiring a Director, Customer Lifecycle Marketing Strategy. The role sits within a client account team and focuses on omni-channel marketing plans that deliver measurable ROI. It is open to remote candidates based in the continental United States, with an average of 20-30% travel depending on client needs.

Key responsibilities

• Lead the building, development and delivery of strategic omni-channel marketing plans.
• Act as a subject matter expert and translate new technology, especially first-party data marketing and CRM, into new marketing ideas for the client.
• Develop trusted, long-term relationships with key client contacts and executives.
• Deliver client value through a mix of best-practice solutions, skills, capabilities and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics) and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of the approach and strategy on the client's business.

Required profile

• Bachelor's degree (required).
• Experience leading customer lifecycle marketing strategy engagements and delivering trusted content and recommendations to senior clients (required).
• 8+ years of experience in data-driven marketing, specifically CRM, direct mail, email and online/offline media strategy (required); direct mail strategy experience is required.
• 5+ years working in an agency or consulting firm.
• Average 20-30% travel contingent on client needs.

Required skills

• Advanced knowledge of using data to drive customer experiences across the customer lifecycle.
• Proficiency in Excel (required).
• Knowledge of Braze, Salesforce Marketing Cloud or similar CRM platforms and the ability to apply it to strategy and experience planning (a plus).
• Strong writing, presentation and client-facing communication skills.
• Comfortable working in a matrixed organization with a wide degree of latitude.

What we offer

• Annual salary range of $113,000-$150,000.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k and flexible paid time off.
• At least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.