Director - Business Development

About the role

Appcast, the global leader in programmatic recruitment advertising, is seeking a Director of Business Development to lead and scale its Sales Development Representative (SDR) function. You will drive early‑stage pipeline growth, partner closely with Sales and Marketing, and accelerate revenue across the enterprise.

Key responsibilities

• Lead, coach, and develop a high‑performing SDR team, fostering accountability and continuous improvement.
• Define and execute the SDR strategy, aligning targets with company pipeline and revenue goals.
• Oversee day‑to‑day operations including onboarding, call coaching, pipeline reviews, and performance management.
• Collaborate with Account Executives, Marketing, and Sales Operations to align outreach, improve lead quality, and ensure seamless handoff.
• Design outbound prospecting playbooks, cadences, and messaging frameworks for calls, email, and social channels.
• Monitor SDR metrics, use data to identify trends, remove blockers, and drive performance.
• Recruit, hire, and retain top SDR talent, building clear career development paths.
• Champion CRM discipline and effective use of sales tools to maintain data integrity.
• Represent the SDR function in leadership forums, providing pipeline visibility and strategic input.
• Evaluate and adopt emerging technologies, including AI‑enabled tools, to boost productivity and revenue scalability.

Required profile

• Proven leadership experience building and scaling SDR or inside‑sales teams.
• Deep knowledge of outbound prospecting, consultative selling, and pipeline development.
• Strong coaching and people‑development capabilities.

Required skills

• Experience with CRM systems and sales enablement tools.
• Data‑driven decision‑making and metric analysis.
• Familiarity with AI‑enabled sales technologies.