Director, Brand Marketing

About the role

sweetgreen is seeking a Director of Brand Marketing to shape the future of the brand through strategic planning, innovative menu development, and compelling communications. Reporting to the VP of Marketing, you will lead a cross‑functional team to drive brand awareness, guest engagement, and market share across all touchpoints.

Key responsibilities

• Set and own the annual brand plan, translating consumer insights into breakthrough campaigns.
• Lead menu innovation and go‑to‑market strategy for new product launches.
• Manage the brand marketing budget, annual operating plan, and resource allocation with a focus on ROI.
• Influence senior leadership and align stakeholders behind the brand strategy.
• Coach and develop the Brand Marketing team to meet growth objectives.
• Direct internal and external partners—including experiential, PR, social, digital, media, creative, and agency teams—to execute brand campaigns.
• Collaborate closely with Culinary, Consumer Insights, Creative, Digital, and Operations teams.

Required profile

• Proven experience leading brand marketing functions at a senior level.
• Strong strategic thinking with the ability to turn insights into actionable plans.
• Excellent leadership and team‑development skills.
• Demonstrated ability to manage sizable budgets and drive measurable business impact.
• Effective communication and influence across senior leadership and cross‑functional partners.

Required skills