Digital Marketing Specialist

About the role

Vital is seeking an organized and energetic Digital Marketing Specialist to join its fast‑paced creative agency in Portsmouth, NH. You will work closely with account managers, project managers and strategists to translate high‑level ideas into actionable, well‑scoped digital marketing projects that drive traffic, leads and revenue for education and B2B clients.

Key responsibilities

• Scope and plan digital marketing projects such as blog posts, new web pages, paid media campaigns, lead‑nurture workflows, video projects, eBooks and webinars.
• Conduct keyword research, competitor analysis and link‑building activities.
• Assist in developing and executing SEO, CRO, email marketing and paid‑ads strategies.
• Create detailed project briefs and deliverables that align with client goals.
• Collaborate with internal teams and present project plans to clients regularly.

Required profile

• Minimum 2 years of experience in digital marketing, preferably with a focus on lead generation for education or B2B sectors.
• Proven ability to grow website traffic and generate leads through organic and paid search.
• Strong analytical mindset and attention to detail.
• Eagerness to learn, earn certifications and expand knowledge in SEO, CRO, email and paid advertising.

Required skills

• Keyword research
• Competitor research
• Link building
• Search Engine Optimization (SEO)
• Conversion Rate Optimization (CRO)
• Email marketing
• Paid advertising (search & display)

What we offer

• 90‑day structured training program and weekly team meetings.
• Opportunities to earn certifications in SEO, CRO, email and paid ads.
• Direct impact on high‑profile client success with measurable results.
• Collaborative, fast‑moving agency environment.