Digital Marketing Manager

About the role

Miraval Berkshires Resort and Spa is seeking a Digital Marketing Manager to lead and optimise digital demand‑generation initiatives across its three wellness destinations. The role will drive qualified traffic, direct engagement, and measurable hotel performance while upholding Miraval’s brand standards.

Key responsibilities

• Plan, execute, and optimise paid search, paid social, display, video, metasearch, Performance Max, retargeting and emerging digital campaigns.
• Coordinate campaign briefs, audience targeting, creative assets, landing pages, tracking, and launch timelines with agencies, Hyatt partners and property teams.
• Monitor performance, adjust budgets, audiences, creative, keywords and conversion paths to maximise ROI.
• Maintain accurate, conversion‑focused website and landing‑page content in partnership with property marketing managers and Hyatt digital teams.
• Support conversion‑rate optimisation through A/B testing, messaging tests, audience tests and landing‑page enhancements.
• Document budget pacing, invoice coordination and performance reporting.

Required profile

• Proven experience managing multi‑channel digital campaigns for hospitality or similar high‑touch brands.
• Strong analytical mindset with the ability to interpret data and recommend actionable improvements.
• Excellent collaboration skills to work with cross‑functional teams including brand, revenue, sales and reservations.
• Detail‑oriented and able to ensure compliance with brand standards and enterprise guidelines.

Required skills

• Paid search (SEM) and paid social advertising.
• Display, video and metasearch campaign management.
• Performance Max and retargeting strategies.
• Conversion‑rate optimisation (CRO) and A/B testing.
• Landing‑page creation and optimisation.
• Digital analytics and tracking implementation.