Digital Marketing Manager

About the role

Yooz is seeking a hands‑on Digital Marketing Manager to drive North American digital performance for its SaaS platform that automates invoice processing. You will own the execution of campaigns, collaborate with global digital experts, and ensure alignment with GTM goals.

Key responsibilities

• Execute, develop, and optimize SEO, SEA, paid social, and programmatic campaigns.
• Produce regular performance reports with actionable insights focused on profitability and growth.
• Maintain a 360° view of campaign performance and identify new channels and formats to test.
• Monitor US B2B SaaS market trends, competitive landscape, and emerging ad technologies.
• Serve as the day‑to‑day liaison between North American marketing stakeholders and global digital specialists.
• Coordinate with local digital partners and third‑party agencies, providing clear performance updates.
• Drive website development, monitor conversion and UX metrics, and implement optimizations such as A/B tests.
• Ensure consistency between EMEA and North American web pages and contribute to technical SEO projects.

Required profile

• 5+ years of hands‑on digital marketing experience with full‑funnel thinking.
• Proven project‑management ability to juggle multiple priorities and stakeholders.
• Strong written and verbal communication skills.
• Analytical mindset focused on performance testing and continuous improvement.
• Understanding of the US B2B SaaS market, especially selling to CFOs and senior finance leaders.

Required skills

• SEO
• SEM (SEA)
• Paid Social advertising
• Programmatic advertising
• Content Management Systems (e.g., WordPress)