Digital Marketing Associate – Brand Specialist

A propos du poste

Join a global leader in the coffee industry and help shape the digital future of Lavazza in the United States. As a Digital Associate – Brand Marketing, you will play a pivotal role in driving brand awareness and engagement through cutting-edge digital strategies and compelling storytelling.

Missions principales

• Plan, execute, and optimize comprehensive digital marketing initiatives to strengthen Lavazza's brand presence in the US market.
• Manage Amazon marketing strategies, focusing on upper and middle funnel optimization to drive brand consideration.
• Oversee display budget allocation, targeting, and creative strategy to ensure maximum ROI.
• Coordinate the creation of engaging digital content and media assets, ensuring brand consistency across all digital touchpoints.
• Monitor campaign performance through rigorous analysis, defining benchmarks, and implementing data-driven optimizations.
• Collaborate closely with internal teams and external agencies to integrate awareness tools and support e-commerce needs (lower funnel and CRM strategy).

Profil recherché

• Proven experience in digital marketing, preferably within the FMCG or premium consumer goods sector.
• Strong understanding of the digital marketing landscape, including social media, display, and e-commerce ecosystems.
• Ability to work autonomously in a fast-paced, dynamic environment.
• Excellent storytelling skills with a keen eye for brand aesthetics and digital trends.
• Analytical mindset with the ability to translate data into actionable marketing insights.

Competences requises

• Amazon Advertising & E-commerce strategy
• Digital Media Planning & Budget Management
• Data Analysis & Performance Tracking
• Content Strategy & Creative Direction
• CRM & Lifecycle Marketing awareness