Digital Communications Specialist

About the role

Louis Vuitton is looking for a dynamic Digital Communications Specialist to join its Communications team in New York City. The role will support the global headquarters by strengthening the brand’s digital presence across web, social media, and other online platforms, while collaborating closely with the Paris PR team and internal stakeholders.

Key responsibilities

• Support and execute the digital public‑relations strategy to boost brand image and drive retail and e‑commerce sales.
• Build and maintain relationships with digital media outlets to increase editorial coverage in national and regional publications.
• Collaborate with the Paris PR team on global digital communications strategies for the US and Canada.
• Maintain a comprehensive database of digital assets, press texts, and communication tools.
• Partner with merchandising to ensure consistent messaging aligned with seasonal collections.
• Oversee sample requests, trafficking, and distribution for digital media shoots.
• Provide administrative support, manage media outreach, and generate regular digital press reports.
• Research competitive activities and develop digital press initiatives.
• Coordinate with advertising, merchandising, and marketing to identify digital press opportunities.
• Develop and implement digital strategies for global and local initiatives across product lines.
• Manage DMR rankings, analysis, and reporting, including share‑of‑voice and competitor insights.
• Handle PR budget tracking, purchase orders, invoicing, and related financial processes.

Required profile

• Minimum 5 years of proven public‑relations experience, preferably within a luxury fashion brand.
• Strong understanding of digital PR and marketing practices.
• Demonstrated ability to cultivate relationships with online and digital press.
• Experience collaborating across international teams and managing complex digital projects.

Required skills