Demand Generation Data Analyst

About the role

We’re seeking a marketing analytics professional who partners cross‑functionally to deliver advanced, AI‑driven insights across campaigns and the funnel. You’ll build real‑time dashboards, translate data into clear recommendations for leaders, and ensure high standards of data quality, governance, and automation.

Key responsibilities

• Partner with Marketing Insights, Data Analytics, Regional Business Marketing, and Digital Marketing teams to deliver analytics that support business objectives and drive decision‑making.
• Analyze campaign, funnel, and attribution performance across lead, MQL, SQL, opportunity, and pipeline stages, monitoring health and providing actionable recommendations.
• Deliver advanced analytics and AI‑driven insights using Power BI, Azure Databricks, SQL, and Excel to identify trends, forecast performance, and uncover optimization opportunities.
• Develop real‑time dashboards, reporting, and visualizations that enable self‑service reporting and support executive decision‑making.
• Ensure data quality, governance, and process integrity by identifying root causes, resolving reporting issues, prioritizing initiatives, and communicating insights to technical and non‑technical stakeholders.

Required profile

• 4+ years of experience in marketing analytics, business intelligence, data analytics, information systems, computer science, or a related field with at least a bachelor’s degree (or 8+ years with a high‑school diploma).
• Strong analytical skills including data analysis, statistical methods, data storytelling, visualization, SQL, BI tools, and process automation; experience with CRM and marketing automation platforms such as Salesforce, Eloqua, or Marketo.
• Proven ability to analyze marketing campaigns, lead management, funnel performance, attribution models, pipeline metrics, and revenue impact, and to translate complex data into actionable business recommendations.

Required skills

• Power BI
• Azure Databricks
• SQL
• Excel
• Salesforce
• Eloqua
• Marketo

What we offer

• Competitive salary range $66,000‑$105,000 annually plus potential annual incentive bonus or long‑term incentives.
• Comprehensive benefits including generous PTO, 401k with up to 7% match, HSA contributions, stock purchase plan, and education reimbursement.