Customer Marketing Manager

About the role

Copado is seeking a Customer Marketing Manager to lead the Customer Growth Engine. In this role you will drive adoption, expansion, and advocacy across the customer lifecycle, ensuring that users not only succeed with the platform but also become powerful proof points for the market.

Key responsibilities

• Design and execute lifecycle marketing programs covering onboarding, adoption, and expansion phases.
• Partner with Customer Success to increase product usage and engagement throughout the delivery lifecycle.
• Own execution of key customer initiatives such as the 90/6 upgrade campaign, feature‑adoption drives, and release‑awareness programs.
• Collaborate with Product, Product Marketing, Corporate Marketing, and Events to craft compelling, customer‑centric narratives aligned to the Agentia platform, use cases, and industry solutions.
• Work closely with Customer Success, Product Marketing, Advocacy, Demand Generation, and Sales to align customer outcomes, marketing messaging, and revenue goals.
• Capture customer insights and feedback, sharing learnings across Product, Marketing, and Sales to shape messaging, product roadmaps, and go‑to‑market strategy.

Required profile

• 5–8+ years of experience in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS or enterprise technology.
• Proven background in customer advocacy and storytelling.
• Strong cross‑functional collaboration abilities.
• Demonstrated skill in translating customer outcomes into compelling stories and executing programs end‑to‑end.

Required skills