Creative Strategy Lead

About the role

We are looking for a Creative Strategy Lead to shape performance‑driven creative concepts for our DTC clients. You will translate brand objectives and market insights into compelling campaigns across paid media platforms such as Meta, TikTok, and YouTube.

Key responsibilities

• Develop and own creative and content strategies that deliver measurable results on paid media channels.
• Generate fresh campaign ideas grounded in market research, consumer trends, and content analysis.
• Write detailed creative briefs, scripts, hooks, shot lists, and messaging frameworks for creators and designers.
• Collaborate with internal teams to guide production, storyboard, and post‑production of video and static ads.
• Analyze performance metrics (CPA, ROAS, CTR, CVR) to refine creative assets and landing pages.
• Partner with Brand Success, design, and cross‑functional teams to ensure alignment with overall campaign goals.

Required profile

• 2‑5 years of experience in creative strategy or performance‑driven content within the DTC or ecommerce space.
• Proven ability to develop visual advertising concepts, including video and static formats.
• Strong understanding of hooks, storyboarding, and calls‑to‑action that drive engagement.

Required skills

What we offer

• Opportunity to work with a network of 800+ creators and leading DTC brands.
• Collaborative environment of strategists, designers, copywriters, and account managers.
• Focus on purpose‑driven projects that combine creativity with data‑backed performance.