Creative Propositions Lead, Global Marketing Programs

About the role

Arrow is seeking an experienced marketing manager to lead marketing for ArrowSphere, its digital platform, through the Global ECS Marketing Programs team. The Creative Propositions Lead turns program concepts into commercially focused creative pitches that win investment from technology vendors and internal stakeholders. The role is fully remote, with the ability to travel to an Arrow office when requested.

Key responsibilities

• Take program concepts to a fully developed pitch, defining the big idea, narrative, creative direction and value to vendors and Arrow.
• Build pitch decks, storyboards, mock-ups and supporting materials.
• Present and sell pitch concepts to technology vendors and senior internal stakeholders, securing buy-in and marketing investment.
• Articulate the commercial value of each program, including audience reach, expected outcomes, pipeline impact and ROI.
• Work with Marketing Account Leads, Program Managers, sales and vendor management to align pitches to business objectives.
• Lead the creative pitch process end to end, from briefing and ideation workshops to content development, rehearsal and follow-up, managing timelines across multiple pitches.
• Track pitch outcomes and win rates, refine concepts and messaging, and build a reusable library of pitch templates, case studies and proof points.

Required profile

• Typically 10 years of marketing experience, with a significant part gained in a creative, marketing or advertising agency.
• Proven track record of developing creative pitch concepts and winning new business or client investment.
• Experience presenting to clients and senior stakeholders; B2B technology or IT channel experience is highly desirable.
• Confident, credible and engaging in front of senior and external audiences.

Required skills

• Creative thinking and storytelling, turning complex ideas into simple, compelling stories.
• Commercial mindset focused on outcomes.
• Ability to manage multiple pitches and deadlines in a fast-paced environment.
• Presentation, storytelling and communication skills.

What we offer

• Hiring range of $143,100 to $190,000, depending on location, experience, education and skill level.
• Medical, dental and vision insurance, 401k with matching contributions, and short- and long-term disability insurance.
• Health savings account or reimbursement account options, paid time off, and tuition reimbursement.