Content & Digital Marketing Coordinator

About the role

We are a growing Boston law firm seeking a creative and detail‑oriented Content & Digital Marketing Coordinator to support firm‑wide marketing, business development, branding, and communications initiatives. This newly created hybrid position offers high visibility across the organization and the chance to contribute to impactful digital campaigns following a recent rebrand and website launch.

Key responsibilities

• Update and optimize the firm’s WordPress site using Gutenberg block editing.
• Ensure website content is accurate, engaging, SEO‑friendly, and aligned with brand standards.
• Support ongoing SEO, content optimization, and digital visibility projects.
• Manage the social media content calendar and create graphics, email visuals, and marketing materials in Canva.
• Assist in drafting, editing, and proofreading articles, website copy, email campaigns, and collateral.
• Coordinate production of brochures, advertisements, event collateral, and promotional items.
• Support award submissions, rankings, and related marketing initiatives.
• Pull, analyze, and summarize marketing analytics using Google Analytics and related platforms to inform strategy.
• Conduct research to support business development and content creation.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 3+ years of experience in marketing, digital marketing, or communications.
• Polished, proactive, organized, with the ability to manage multiple priorities independently.
• Professional, collaborative, and solutions‑oriented mindset.
• Experience in a law firm or professional services environment is a plus but not required.

Required skills

• WordPress/Gutenberg CMS
• Google Analytics
• Canva
• Microsoft Office Suite
• Mailchimp or Constant Contact
• Google Ads (optional)
• SEO and GEO optimization (optional)

What we offer

• Hybrid work schedule (2 remote days per week).
• Competitive salary $65K‑$80K USD plus bonus eligibility.
• Full‑time, Monday‑Friday, 9‑5 with flexibility.
• Opportunity to work on high‑impact marketing initiatives within a collaborative team.