Chief Commercial Officer, Sales & Distribution

About the role

No Fine Print is a modern wine brand focused on transparency, quality, and innovative growth. The Chief Commercial Officer, Sales & Distribution will drive the company’s commercial strategy across distribution, key accounts, and national chains, expanding both domestic and international market presence.

Key responsibilities

• Lead and execute the commercial sales strategy across existing and new markets.
• Open new distribution relationships in priority markets.
• Expand business with current distribution partners and existing accounts.
• Identify, open, and grow regional and national chain account opportunities.
• Strengthen relationships with key retail, restaurant, hospitality, and trade partners.
• Build sales systems, market plans, reporting processes, forecasts, and account strategies.
• Track sales performance and provide clear, actionable updates to leadership.
• Represent No Fine Print with distributors, buyers, brokers, partners, and industry stakeholders.
• Collaborate with ownership on pricing, positioning, market expansion, and brand growth.
• Bring structure, accountability, and momentum to the sales organization as the company scales.

Required profile

• Significant experience in wine, beverage alcohol, or CPG sales.
• Proven track record opening distribution, growing accounts, and expanding brands across markets.
• Existing relationships with distributors, buyers, retailers, restaurants, or chain accounts.
• Strong understanding of the three‑tier system and beverage alcohol sales.

Required skills