Business Development Generalist - B2B Sales

About the role

We are a technology consulting firm focused on AI and digital transformation, seeking a Business Development Generalist to drive B2B lead generation and support new‑business pipelines. You will identify prospects, qualify opportunities, and hand them off to our Sales Executive, playing a critical part in achieving our strategic growth goals.

Key responsibilities

• Discover and qualify new leads through cold calling, email campaigns, social media and other channels.
• Contact prospects, build relationships, and nurture leads until they become qualified sales opportunities.
• Maintain and forecast a prospect pipeline, ensuring accurate data in the CRM system.
• Conduct SPIN‑based questioning to uncover client needs, pain points, and budget constraints.
• Score and prioritize leads based on product fit, urgency and budget.
• Collaborate closely with the Sales Executive to define the best approach for each lead.
• Analyze activity performance and recommend improvements.

Required profile

• 2+ years of experience in lead generation, sales or business development, preferably within the financial industry.
• Proven use of sales enablement tools such as Sales Hub, Apollo or Salesforce.
• Strong market‑analysis background and ability to define targeting strategies.
• Excellent communication, listening and writing skills.
• Experience presenting technical solutions in PowerPoint to B2B audiences.
• Self‑motivated, proactive and able to manage multiple projects efficiently.

Required skills

• Sales Hub (HubSpot)
• Apollo
• Salesforce
• PowerPoint

What we offer

• High‑energy, multicultural environment in a fast‑growing tech market.
• Opportunity to accelerate your sales career within a dynamic start‑up.