Brand Designer

About the role

Trade is looking for a thoughtful, systems‑driven Brand Designer to shape and evolve its visual identity across the customer journey. Reporting to the Chief Marketing Officer, you will define how the brand appears in performance creative, lifecycle campaigns, product launches, editorial storytelling and brand systems.

Key responsibilities

• Design high‑impact campaign creative for paid media, email, direct mail, landing pages, organic social, and more.
• Evolve and maintain Trade’s visual identity, ensuring consistency across digital and physical touchpoints.
• Collaborate with the Senior Product Designer to develop scalable brand systems, templates, and component libraries.
• Partner with the Growth team to create performance‑driven creative that is on‑brand and conversion‑oriented.
• Work with editorial and content teams to visually bring roaster stories and coffee discovery to life.
• Produce creative for brand campaigns, seasonal moments, product launches, and cultural initiatives.
• Ensure design consistency across typography, color systems, imagery, and motion.
• Present work clearly to cross‑functional stakeholders and leadership.
• Provide guidance to external contractors to keep video assets and partner creatives aligned with the Trade brand.
• Stay current on design trends, cultural movements, and competitive creative.

Required profile

• Strong visual storyteller with exceptional taste and attention to detail.
• Systems‑minded, designing for scale rather than one‑off assets.
• Comfortable shifting between brand‑building projects and fast‑paced performance needs.
• Highly organized, able to manage multiple projects without sacrificing craft.
• Collaborative, low‑ego, team‑first mindset and open to feedback.
• Naturally curious, continuously refining and raising the bar for creative excellence.

Required skills