Associate Social Media Manager

About the role

Instacart is looking for a culturally fluent Associate Social Media Manager to own the everyday heartbeat of its social presence. You will be the strategic executor and creative engine behind always‑on content, shaping how the brand shows up in culture and deepening community connections.

Key responsibilities

• Develop, schedule, and publish daily content across TikTok, Instagram, Threads, X, Pinterest, and YouTube Shorts.
• Maintain and optimize content calendars and publishing workflows end‑to‑end.
• Write briefs and collaborate with creative teams to ensure brand voice and visual storytelling are consistent.
• Monitor trends, pop‑culture moments, and platform performance to keep content fresh and engaging.
• Analyze metrics and adjust tactics to maximize reach and engagement.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience as a Social Media Manager and 5+ years in social media or marketing roles.
• Proven track record managing always‑on content across multiple platforms.
• Deep knowledge of current pop‑culture trends and viral content dynamics.

Required skills

• TikTok
• Instagram
• Threads
• X (formerly Twitter)
• Pinterest
• YouTube Shorts