Associate Manager - Field Marketing

About the role

Veeva is looking for an Associate Manager - Field Marketing to join its growing team in New York. The role supports the creation and execution of marketing programs for Veeva's Commercial products, covering retention marketing, demand generation, digital marketing, events and ABM programs. It suits someone who wants to learn from and contribute to a high-caliber team at a high-growth company.

Key responsibilities

• Lead and support a broad mix of marketing programs across email, paid and organic LinkedIn, live and virtual events and ABM
• Own assigned programs focused on customer retention and success, as well as demand generation
• Execute integrated campaigns from start to finish with strong project management
• Write email, landing page and social media copy that leads with customer voice and value
• Analyze campaign results with data to improve future programs
• Coordinate with product marketing, creative services, content, product, customer success, sales, PR and digital marketing teams
• Contribute to planning cycles with recommendations based on results
• Help with weekly, monthly and annual campaign reporting and metrics
• Become an expert end user of Veeva's Marketo instance, running programs end to end and capturing the data needed for measurement

Required profile

• 2+ years of relevant B2B marketing experience in a fast-paced environment
• Strong oral and written communication, with proven experience writing engaging, customer-first campaign copy
• Experience project managing and executing marketing campaigns and events
• Detail-oriented, data-driven, with a growth mindset
• Nice to have: experience in a high-growth software or technology company, account-based marketing programs, and Asana or similar project management tools

Required skills

• Marketing automation (Marketo, HubSpot or Pardot)
• Familiarity with CRM systems
• Working knowledge of email, paid and organic social, live and virtual events and advertising
• Nice to have: advanced Excel, AI tools such as Gemini or Claude

What we offer

• Base pay of $65,000 - $115,000, with possible bonus and/or stock bonus
• Medical, dental, vision and basic life insurance
• Flexible PTO and company-paid holidays
• Retirement programs and a 1% charitable giving program
• Work anywhere option, with flexibility to work from home or in the office