Associate Director, Analytics Strategy and Transformation

About the role

Dentsu Aegis Network is hiring an Associate Director of Analytics Strategy and Transformation within its Digital Business Transformation group. You will evaluate clients' current state across digital media, data strategy, analytics and customer experience, and deliver assessments and recommendations on topics such as AI and privacy readiness, discoverability and evolving AdTech/MarTech. The role welcomes remote candidates based in the continental United States.

Key responsibilities

• Manage analytics transformation initiatives for clients through long-term, multi-phase programs
• Audit and assess digital marketing and analytics infrastructure, processes, strategies and readiness to expand
• Evaluate clients' AI analytics readiness, including data foundations, governance and organizational capacity
• Analyze data collection methods, technology stack and data quality
• Develop and present transformation priorities and roadmaps, with timelines, milestones and resource requirements
• Present recommendations to cross-functional teams including Marketing, IT, Data Strategy, Analytics, Agency Partners and Executive Leadership
• Shape digital experience analytics strategy, covering site, app and customer journey data
• Explain how privacy-enhancing technologies and addressable activation align to client objectives
• Communicate the vision and benefits of transformation initiatives to gain organizational buy-in
• Ensure alignment with industry best practices, emerging trends and regulations such as GDPR and CCPA
• Deliver ongoing consulting guidance, thought leadership (webinars, blogs, QBRs) and client relationship development

Required profile

• 5+ years of digital data, analytics, marketing technology or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team or similar
• 3+ years of client advisory, customer success, account management or program management experience
• Demonstrated experience applying digital marketing principles across social media, programmatic and connected TV, search (SEM/SEO/GEO), email marketing and analytics
• Ability to work with technical and non-technical client teams to develop solution designs and requirements

Required skills

• Experience with, or quick ability to learn, identity management platforms, data clean rooms, customer data platforms and AI analytics capabilities (preferred)
• Strong communication, presentation and storytelling skills, able to tailor messages for technical and non-technical audiences

What we offer

• Annual salary range of $94,000-$150,000, set by experience, knowledge and skills
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave