Vice President, Commercial Marketing

About the role

Midi Health is seeking a Vice President of Commercial Marketing to lead the strategy, execution, and results that position Midi as a B2B leader in midlife women’s health. Reporting to the Chief Marketing Officer and joining the extended leadership team, you will own the commercial marketing P&L and drive partnership pipelines, brand credibility, and revenue impact across payers, employers, and health systems.

Key responsibilities

• Define and execute B2B messaging and positioning for payer, employer, and health‑system partners.
• Build and manage an Account‑Based Marketing (ABM) program that generates qualified pipeline and accelerates partnership closures.
• Lead a multidisciplinary marketing organization, overseeing budget, team development, and cross‑functional collaboration with product, sales, and executive stakeholders.
• Measure and improve key metrics such as pipeline volume, partnership conversion, LTV/CAC, and revenue influence.
• Represent the commercial marketing function at C‑suite and board meetings, providing strategic insights on the healthcare ecosystem.

Required profile

• Proven executive experience in commercial or B2B marketing, preferably within healthcare or related regulated industries.
• Demonstrated ability to own a marketing P&L and deliver measurable business outcomes.
• Strong understanding of the healthcare ecosystem, including payers, employers, and health‑system dynamics.
• Excellent communication and influencing skills with senior leadership and external partners.

Required skills

• Strategic brand development and positioning.
• Account‑Based Marketing (ABM) program design and execution.
• Budget management and P&L accountability.
• Data‑driven performance measurement (pipeline, LTV/CAC, revenue impact).