Strategic Marketing Manager – Remote US Hours

About the role

Job Duck is seeking a strategic, results‑driven Marketing Manager to own and optimise the full marketing‑to‑intake pipeline. You will lead digital, SEO, paid‑media and event initiatives that generate qualified consultations, retained clients and revenue growth.

Key responsibilities

• Build and maintain online review generation and reputation‑management processes.
• Evaluate marketing investments using cost‑per‑lead, consultation and ROI metrics.
• Create client‑focused content for websites, email campaigns, workshops and other marketing assets.
• Analyse website traffic, search performance and conversion data to uncover growth opportunities.
• Maintain and optimise the company website for higher conversions and engagement.
• Develop and execute campaigns that attract prospects across core service areas.
• Own the full marketing‑to‑intake pipeline, ensuring efforts translate into qualified consultations and revenue.
• Prepare monthly performance reports and acquisition dashboards.
• Support referral marketing and relationship‑building initiatives.
• Manage paid advertising on Google Ads, Local Service Ads, Meta platforms and other channels.
• Design and maintain lead‑nurture campaigns for prospects, former clients and partners.
• Execute local SEO strategies, including Google Business Profile optimisation and content planning.

Required profile

• Strategic and results‑driven mindset.
• Passion for measurable business growth through client acquisition.
• Proactive professional who takes ownership and converts insights into action.
• Comfortable balancing creativity with data‑driven analytics.
• Ability to thrive in a fast‑paced environment.

Required skills

• Google Ads
• Meta advertising platforms
• Local Service Ads
• Google Business Profile optimisation
• SEO (local and organic)

What we offer

• Remote work with US Central Time (CST) schedule.
• Great Place to Work certification for four consecutive years.
• Opportunities for career growth within a lifestyle‑focused company.