Social Media Manager

About the role

duPont REGISTRY Group is looking for a Social Media Manager to lead the social media strategy, content development and audience growth across its automotive‑focused portfolio. The role sits at the intersection of media, commerce, events and brand partnerships, supporting the magazine, marketplace, auctions, dealer network and other group initiatives.

Key responsibilities

• Own and develop the overall social media strategy for duPont REGISTRY Group and its core properties.
• Build platform‑specific strategies for Instagram, TikTok, YouTube, Facebook, LinkedIn and emerging channels.
• Create new content series, formats and publishing schedules to grow and engage audiences.
• Translate editorial stories, marketplace inventory and auction highlights into compelling social content.
• Coordinate photographers, videographers and editors to produce high‑quality short‑form video and photo assets.
• Support live auctions, events and dealer initiatives with pre‑event, live and post‑event social coverage.
• Collaborate with sales and partnership teams to deliver sponsored social programs while maintaining editorial integrity.

Required profile

• Proven experience managing social media for a media company, automotive brand or similar complex organization.
• Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn and emerging platforms.
• Demonstrated ability to develop strategies that drive measurable audience and engagement growth.
• Excellent editorial instincts and experience creating original social content series.
• Ability to manage multiple brands, stakeholders and priorities simultaneously.
• Strong writing, communication and project‑management skills in a fast‑moving environment.

Required skills

• Instagram
• TikTok
• YouTube
• Facebook
• LinkedIn
• Photography
• Videography
• Video editing
• Short‑form video production