Social Media Manager

About the role

Amanda Uprichard, a female‑owned contemporary fashion brand based in New York’s Garment Center, is seeking a full‑time Social Media Manager to own and grow its organic and paid social presence. The role will report directly to the CMO and work closely with the Marketing Director and creative teams to ensure brand storytelling aligns with the company’s DNA.

Key responsibilities

• Manage day‑to‑day operations of all social channels, including content creation, community management, and posting.
• Develop and execute monthly content calendars that support strategic focus areas and reinforce brand DNA.
• Lead content planning for product launches, key brand moments, and ongoing campaigns to boost engagement and loyalty.
• Innovate social and content strategies, ideate campaigns, and ensure channels remain best‑in‑class.
• Collaborate with the creative team on user‑generated content, shoot lists, and monthly content shoots.
• Coordinate with cross‑functional teams to align social efforts with overall brand and growth goals.
• Drive audience growth, reach, and social brand partnerships.
• Serve as the analytics lead, producing monthly performance dashboards and actionable insights.
• Stay up‑to‑date with platform trends, especially on Instagram and TikTok, and incorporate findings into strategy.

Required profile

• Proven experience managing social media for fashion or lifestyle brands.
• Deep understanding of current social trends, platform updates, and best practices.
• Ability to translate brand DNA into engaging, on‑brand content.
• Strong collaboration skills with marketing, creative, and leadership teams.
• Analytical mindset for interpreting performance data and optimizing strategy.
• Proactive, detail‑oriented, and comfortable working in a fast‑paced office environment.

Required skills

• Instagram
• TikTok
• Social analytics