Social Media & Content Manager

About the role

Happier is seeking a highly creative Social Media & Content Manager to shape and grow its digital presence across Instagram, TikTok, Substack/email, and emerging platforms. The role blends strategy, creation, storytelling, and community building to translate the in‑store brand experience into shareable, social‑first content.

Key responsibilities

• Own and manage the social content calendar for Instagram, TikTok and other channels, aligning with brand and marketing initiatives.
• Concept, shoot, edit and publish short‑form video, photography, interviews, store moments, events and product storytelling.
• Capture the energy of the Happier Grocery community in an authentic, elevated, and culturally relevant way.
• Write concise, on‑brand copy for social media, email and other owned channels.
• Stay on top of trends, platform behavior, emerging creators and food/wellness culture, bringing fresh ideas to the team.
• Manage community engagement, fostering conversation and building relationships.
• Partner with creative, culinary, operations and leadership teams to ensure consistency across touchpoints.
• Track performance metrics and turn insights into actionable recommendations.
• Help evolve Happier Grocery’s digital voice, visual language and content strategy.

Required profile

• 2–4+ years of experience in social media, content creation, brand marketing or creative strategy, preferably in food, hospitality, wellness, fashion or lifestyle.
• Strong creative eye with experience shooting and editing short‑form video and photography for social platforms.
• Excellent copywriting and storytelling abilities with a clear sense of tone and brand voice.
• Deep understanding of Instagram, TikTok, platform trends, formats, analytics and best practices.
• Highly organized, self‑directed and able to manage multiple projects in a fast‑paced environment.
• Collaborative, proactive and excited to build alongside cross‑functional teams.

Required skills

• Adobe Creative Suite
• Canva
• CapCut
• Dash Hudson (or similar editing/scheduling platforms)