SEO/GEO & Content Manager

About the role

You will own and execute the organic growth engine at a pivotal moment where traditional SEO, Generative Engine Optimization (GEO) and AI‑driven search converge. Working hybrid (2 days onsite in Larkspur, CA), you will ensure the brand is discoverable, authoritative and continuously growing across classic search and emerging LLM‑powered experiences.

Key responsibilities

• Audit, prioritize and resolve technical SEO issues using Ahrefs, Screaming Frog, Google Search Console, log‑file analysis and custom tooling.
• Lead GEO/AI search strategy – optimize content, structured data and entity signals for ChatGPT, Perplexity, Google AI Overviews, Claude and other LLM platforms.
• Design, run and analyze continuous SEO/GEO experiments; build dashboards linking organic activity to rankings, CTR, AI citation share, conversions and revenue.
• Implement on‑page SEO: internal linking, schema markup, meta/title optimization, canonicalization and content structure for both classic and LLM retrieval.
• Identify and fix indexation problems, crawl errors, broken links, redirect chains, Core Web Vitals regressions and JavaScript rendering issues.
• Write detailed product requirements and dev tickets; partner with engineering and design to ship improvements.
• Leverage AI tools to scale audits, content production, keyword/entity research and competitive analysis.
• Stay current on Google algorithm updates, LLM retrieval behaviors and emerging GEO best practices; create internal playbooks.

Required profile

• Deeply analytical mindset with strong experimental rigor.
• Technical aptitude for SEO, data analysis and AI‑enabled workflows.
• Excellent written communication to translate findings into clear documentation.
• Ability to work cross‑functionally with marketing, product, engineering and external partners.
• Comfort with hybrid work model (2 days onsite).

Required skills

• Ahrefs
• Screaming Frog
• Google Search Console
• Log‑file analysis
• Custom SEO tooling
• Schema markup
• Core Web Vitals optimization
• JavaScript rendering troubleshooting
• AI tools for content and research
• Dashboard creation and data visualization