SEO Specialist

About the role

ServiceMaster® Brands is adding a brand‑new SEO Specialist to its marketing team. This remote position supports franchisees by developing and executing effective SEO strategies that drive traffic, improve rankings, and align with local market goals.

Key responsibilities

• Partner with multiple franchisees to understand business objectives, target audiences, and local market conditions.
• Provide hands‑on guidance on SEO best practices, including keyword optimization, on‑page structure, redirects, and canonical tags.
• Conduct keyword research, analyze competitiveness and trends, and translate insights into optimized content strategies.
• Write and design SEO‑optimized website pages that meet brand standards and franchise marketing goals.
• Execute, track, and analyze SEO initiatives using website analytics to measure performance and adjust tactics.
• Collaborate with content and marketing teams to ensure SEO‑aligned content creation and maintain a competitive digital presence.

Required profile

• Deep understanding of major search engine algorithms and proven expertise in on‑page, off‑page, and technical SEO.
• Demonstrated ability to conduct keyword research and tailor strategies for diverse audiences.
• Strong written and verbal communication skills with a collaborative, relationship‑building approach.
• Highly organized, able to prioritize and multitask in a fast‑paced, evolving environment.
• Results‑driven self‑starter with a growth mindset and commitment to diversity and continuous improvement.

Required skills

• On‑page SEO
• Off‑page SEO
• Technical SEO (site speed, mobile optimization, redirects, canonical tags)
• Keyword research
• Website analytics tools

What we offer

• Medical, dental, and vision insurance starting the first day of the month after hire.
• Competitive 401(k) match.
• 15 days paid time off, 10 paid holidays, and 2 floating holidays.
• Career advancement and professional growth opportunities.
• Hourly compensation ranging from $26 to $28.